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Image Optimization for E-Commerce

TinyForge Blog · Image optimization guides

Slow product pages kill conversions. A 1-second delay can reduce conversions by 7%. Images are the biggest lever.

Best practices

• Format: WebP or AVIF for product photos (40–60% smaller than JPEG).
• Size: Serve thumbnails at thumbnail size, not full-res. Use srcset for responsive images.
• Quality: 80–85 is plenty for product photos.
• Lazy loading: Lazy-load below-the-fold product images; eager-load the first 4.
• CDN: Serve from an image CDN (Cloudflare Images, Bunny, Imgix) with auto-format and auto-quality.
• Pre-optimize: Compress before upload to reduce storage and processing time.

Pre-optimize your product photos with TinyForge — free, batch ZIP, no uploads.